About Tover

Hester Anderiesen LeRiche founded the Dutch company with the goal of improving the quality of life for people with cognitive challenges, such as dementia or intellectual disabilities. To that end, the company has developed a gesture-controlled projection device called the Tovertafel. It casts images onto any flat surface, such as a table or the floor. Users can interact with these images together, such as sweeping leaves aside or pushing balls back and forth. People with dementia or cognitive impairments thus become active in a playful way, interact with each other and their environment, and gain confidence in their abilities.

Challenges

The target group is care institutions. However, these institutions often have limited financial resources and not much time to get to grips with new care technologies.
Scepticism of staff toward digital solutions, as they have a reputation for sedating residents above all else.

Solution

Position Hester LeRiche as a thought leader in modern care and as a female founder with impact.
Expand focus from B2B to B2C to include family members and foundations that can bring awareness or funding to a care home.
Addressing current issues such as the care crisis, Special Olympics World Games in Berlin 2023
Testimonials from users of the Tovertafel (facility managers, relatives)
Inviting journalists to trade fair booths to try out the Tovertafel

Results

Interviews, opinion pieces and portraits of Hester LeRiche in Tagesspiegel, Tagesspiegel Background, Weconomy, Süddeutsche Zeitung, Brigitte, among others
Case studies from facilities, guest articles and product news in trade magazines such as Care konkret, Health & Care Management and Altenheim
Regular local reporting on facilities that use the Tovertafel
Stand-alone articles in Welt, Welt am Sonntag, Funke Mediengruppe, among others
TV reports in RTL, MDR, WDR, among others

PIABO's services

Thought Leadership
Launch communication for new products
Management of testimonials
Strategic and conceptual consulting

"Lonely seniors sitting in their homes, staring at the wall - this image should not actually correspond to real life nowadays. Sometimes, however, the reality looks different. That's why Dutchwoman Hester Le Riche and her company have developed the Tovertafel."

Tagesspiegel