About platform24
Platform24 is a provider of cloud-based SaaS solutions in the healthcare sector and the leading telemedicine provider in the Scandinavian region. Today, platform24 provides the telemedicine infrastructure for entire healthcare systems in Sweden: 80 percent of privately insured patients and 50 percent of publicly insured patients are users of the digital platform, which has already been implemented more than 100 times. Over 500,000 digital patient contacts take place per month.
Challenges
The market for patient platforms in Germany was already highly competitive when platform24 entered the market. At the same time, providers were confronted with clinics for whom digital services and SaaS models were uncharted territory. In this setting, the task was to develop a positioning for platform24 and, based on this, themes that would set the company apart from the rest of the market and make the concrete benefits for clinics tangible.
Solution
- Highlighting experience: platform24’s SaaS solution is already operating successfully in Sweden, unlike many other providers.
- DHighlighting experience: platform24’s SaaS solution is already running successfully in Sweden, unlike many other providers.
- Presentation of concrete benefits: Until then, reporting on patient portals had been very general. PIABO developed concrete scenarios for the application, backed up with data from Sweden.
- Thought Leadership Carol Wildhagen: Guest articles and speaker placements on the strategic role of patient portals for hospitals.
Results
- Interviews with Carol Wildhagen in tier 1 media, including Stern, Handelsblatt and Süddeutsche Zeitung.
- Guest articles and interviews in trade media, including mednic, Healthcare Computing, Health&Care Management, ehealth.com and kma
- Speaker placements at relevant industry events, e.g. Bitkom Digital Health, BMC Congress
PIABO's services
- Strategic and operational consulting
- Communication of market launch
- Interview and lecture placements
- Thought leadership & personal branding of the Germany managing director
- Writing of editorial articles and bylines
What our clients say
Carol Wildhagen
Managing Director platform24 Germany
“With the help of PIABO, among others, we managed to become known in the industry remarkably quickly. We felt the positive effect especially at industry events such as the DMEA or the Hauptstadtkongress.”
